This World Elephant Day, August 12, people around the globe are uniting to protect & celebrate elephants! They need our help. Increasing demand for ivory is driving African forest elephants to extinction (FYI: we are losing 96 elephants to poachers everyday). Show your support for these amazing animals and “Go Grey” to join the herd:

1. Get the word out to your followers and friends on Twitter, FB, etc.

2. Take and share a greyscale (black and white) selfie and tag it with #GoGrey.

3. Turn your social media profile pictures and backgrounds to greyscale.

4. Wear grey: grey clothes, grey ribbons, grey hair. You get the picture.

5. On Tuesday, August 12, watch as everyone’s messages are shared in celebration of elephants!

Learn more about the plight of elephants and what you can do to help at 96elephants.org/wed.